Cruise Operations Management (The Management of Hospitality and Tourism Enterprises) |  | Author: Philip Gibson
Publisher: Butterworth-Heinemann
Category: Book
List Price: $54.95
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Seller: WTSBooks
Rating:  2 reviews
Sales Rank: 576,245
Media: Paperback
Edition: 1
Pages: 192
Number Of Items: 1
Shipping Weight (lbs): 1.1
Dimensions (in): 10.1 x 7.2 x 0.6
ISBN: 0750678356
Dewey Decimal Number: 387.542068
EAN: 9780750678353
ASIN: 0750678356
Publication Date: May 12, 2006
Availability: Usually ships in 1-2 business days
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Product Description
Cruise Operations Management provides a comprehensive and contextualised overview of hospitality services for the cruise industry. As well as providing a background to the cruise industry, it also looks deeper into the management issues providing a practical guide for both students and professionals alike.
A user-friendly and practical guide it discusses issues such as:
· The history and image of cruising
· How to design a cruise and itinerary planning
· Roles and responsibilities on a cruise ship
· Customer service systems and passenger profiles
· Managing food and drink operations onboard
· Health, safety and security
Cruise Operations Management presents a range of contextualised facts illustrated by a number of case studies that encourage the reader to examine the often complex circumstances that surround problems or events associated to cruise operations. The case studies are contemporary and are constructed from first hand research with a number of international cruise companies providing a real world insight into this industry. Each case study is followed by questions that are intended to illuminate issues and stimulate discussion.
The structure of the book is designed so the reader can either build knowledge cumulatively for an in-depth knowledge of managerial practices and procedures onboard a cruise ship, or they can 'dip in' and make use of specific material and case studies for use within a more generic hospitality or tourism learning context.
* Comprehensive overview of hospitality services and operations written specifically for the cruise industry
* Uses contemporary examples to illustrate the unique aspects of this industry providing a clear understanding of managing operations onboard
* Flexible format enables readers to build knowledge cumulatively or jump in and make use of specific material within a hospitality or tourism learning context
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| Customer Reviews:
 Best book on cruise management July 26, 2006
M. Vogel (Bremerhaven, Germany)
6 out of 6 found this review helpful
This book has not primarily been written for cruise passengers, but for students, for people interested in a cruise management position, and for business partners of cruise lines. It provides a comprehensive look behind the scenes both shipside and shoreside. Many examples and short case studies help the reader appreciate the multiple facets of cruise operations. Along with Cartwright/Baird's 'Development and Growth of the Cruise Industry', this is probably the best text about cruise management on the market. We use it in our undergraduate Cruise Industry Management course (Hochschule Bremerhaven, Germany).
 A good textbook October 4, 2009
R. Desrosiers (Korea)
As a textbook, Cruise Operations Management by Philip Gibson was well written for the hospitality and tourism industry. It appeared to be well suited for students at the community college or undergraduate levels. With additional material, it could be adapted to be suitable for a stand-alone lower level graduate course or as a part of larger course.
The book and associated chapters were laid out nicely. The book was informative and appeared up-to-date and well referenced.
There are two major flaws that I see with this book. The biggest flaw was in Chapter 3 (Maritime Issues and Legislation) couple with Chapter 10 (Health, Safety and Security) as it was closely related to Chapter 3. Unfortunately, much of the information on maritime conventions (i.e. SOLAS, MARPOL, ISPS, ISM, etc.) was either under-written or just plain wrong. To paraphrase a B-movie, readers will be dumber for reading Chapter 3. The author and editors need to rework Chapter 3 at the earliest opportunity, particularly in view of public image and regulatory penalties that have been imposed on cruise ships in the past.
The less of the two major flaws was the lack of detail for the financial aspects of the cruise industry. To make up for short falls in the fiscal elements of the cruise industry, I would recommend that appropriate articles or video (i.e. CNBC's Cruise Inc. -- [...]) could be incorporated into the classroom.
A minor shortcoming of the book was the lack of good introduction to cargo ship cruising. While it couldn't have been a major portion of a chapter, it should have been address as one of the cruising industry segments.
Overall, the book was good and would be recommended as a textbook.
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