Selling the Sea: An Inside Look at the Cruise Industry |  | Authors: Bob Dickinson, Andy Vladimir
Publisher: Wiley
Category: Book
List Price: $40.00
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Rating:  10 reviews
Sales Rank: 437,875
Media: Paperback
Edition: 2
Pages: 352
Number Of Items: 1
Shipping Weight (lbs): 1
Dimensions (in): 8.9 x 5.5 x 0.7
ISBN: 0471749184
Dewey Decimal Number: 387.2430688
EAN: 9780471749189
ASIN: 0471749184
Publication Date: April 27, 2007
Availability: Usually ships in 1-2 business days
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Product Description
An insider's view of how the cruising business operates Selling the Sea offers a complete picture of the cruise line industry along with step-by-step coverage of how to effectively market the cruising experience. This updated Second Edition features new coverage of how technology has impacted the industry, new niche markets in cruising, and expanded material on shipbuilding and design. It also includes insightful interviews with today's captains, social directors, food and beverage managers, and cruise line executives who have hands-on experience at the day-to-day workings of a cruise ship.
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| Customer Reviews:
Showing reviews 1-5 of 10
 The best I've read about the cruise industry August 9, 1999
14 out of 15 found this review helpful
I have to admit I was a bit concerned about an "impartial" book about the cruise industry written by the president of the world's largest participant. I was dead wrong. Bob Dickinson and Andy Vladimir have written a no-holds-barred, painfully honest account of the state of today's cruise industry. They don't mince words when it comes to the actual decline of cruisers! They finish up with a case study of an ideal cruise only agency that makes sense.
drcruise July 19, 2007
Allan R. Miller (baltimore, maryland)
4 out of 5 found this review helpful
Another hit by the authors whose book provides insight into the workings and the "goings on" of the cruise industry. This book should be read by all interested in the cruise industry to include practioners, travel agents and academics.
Good read October 11, 2009
R. Altman (Illinois)
1 out of 1 found this review helpful
An excellent book on the history of the cruising industry. If you are an adamant cruiser, you will find this quite interesting
Behind the cruise scene January 9, 2010
Michel Louagie (Belgium)
1 out of 1 found this review helpful
A must read for anybody involved with cruises (travel agents, cruise writers, and even passengers who cruise frequently). Lots of info but never boring.
A liitle outdated now. A new edition should be welcome.
Great Insiders View of the Business July 23, 2007
Peter Laing
3 out of 4 found this review helpful
This is a fascinating account of the US-based Cruise business. Now in its second edition, the authors contrast their views of a decade ago with where the business is today. The strongest part of the book in my view is the discussion of the different ways the cruise lines have built - and plan to continue to build their businesses. Interestingly the clarity of the strategic thinking varies from the clear and focussed (Carnival) to some other, weaker, waffle. Reading this it becomes clear that Carnival's growth to number one has been no accident. Other parts of the book are not as strong (the history section has some schoolboy howlers) or not as interesting to this reader (how to run a Travel Agency). Nonetheless, an invaluable insight into the cruise business, and a lot better than some of the other gossip-driven 'histories' out there.
Showing reviews 1-5 of 10
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